About
Hoffman Designs by First Choice is here to help.
From thoughtful remodels to complete home transformations, we help bring your vision to life—beautifully, practically, and professionally.
Rooted in Family. Built on Trust. Focused on You.
First Choice is a proud, three-generation, family-owned and operated company with over 65 years of combined experience in the construction and restoration industry. As a full-service General Contractor, we handle both residential and commercial projects—offering everything from complete remodels and new builds to additions, flooring, and more.
In 2016, First Choice Restoration was purchased by current owner Aaron Hoffman and his family. Backed by a strong background in cabinetry and remodeling, Aaron brought a fresh focus to product quality and customer service. Since then, the company has continued to grow and evolve to better serve our community’s needs.
We’re proud to introduce Hoffman Designs by First Choice—our full-service design and build division specializing in custom cabinetry, remodeling, and new construction. From concept to completion, we’re here to help you create beautiful, functional spaces designed around your lifestyle.
Our office, warehouse, design showroom, and custom cabinetry shop are all located in Gilbert, Arizona. We proudly serve the entire Phoenix Metropolitan area and are available for other areas upon request.
At First Choice, you're not just working with a contractor—you’re partnering with a family dedicated to quality, integrity, and excellence in every project.
What Sets Us Apart
Full-Service Design Showroom
Located in Gilbert, Arizona, our design showroom gives clients direct access to cabinetry, flooring, countertops, tile, and finish samples—streamlining the renovation process with real-time, hands-on guidance.
Direct Product Distribution
We offer five lines of cabinetry, curated flooring options, and a variety of high-quality surfaces—all through our in-house network. That means better pricing, faster timelines, and trusted materials.
Licensed, Local, and Trusted
With ROC licenses #129818-B and #193849, we’re fully licensed, insured, and committed to the highest standards of building in Arizona.
Personalized Design Experience
Every space we design is tailored to the client’s lifestyle, preferences, and vision. From layout to lighting, we focus on how your home feels—not just how it looks.
Meet Our Team
Aaron Hoffman
Owner | Design Specialist
With years of hands-on experience and deep industry knowledge, Aaron Hoffman is a cornerstone of the Hoffman Designs by First Choice team. Aaron brings an exceptional eye for design, a passion for quality craftsmanship, and a commitment to customer satisfaction.
His expertise spans everything from custom cabinetry and finishes to full-scale remodels and new construction projects.
Mike Hoffman
Industry Expert | Design Specialist | Master Craftsman
Mike"s attention to detail and ability to turn design concepts into beautifully finished spaces make him a trusted resource for clients and a vital leader on every project.Whether he’s guiding homeowners through design selections or overseeing craftsmanship in the shop, Mike’s dedication to excellence ensures every project reflects the high standards of the Hoffman name.
Paul Martin
General Manager
As General Manager at Hoffman Designs by First Choice, Paul Martin brings extensive experience and leadership to the team, with a specialized background in the flooring industry. With years of hands-on knowledge and industry insight, Paul plays a critical role in ensuring that every project meets the highest standards of quality and craftsmanship.
Paul manages vendor relationships, and leads quality control across all departments. His keen eye for materials and unwavering commitment to excellence guarantee that only the best products are selected and installed in our clients’ homes and businesses.
A trusted leader and detail-oriented professional, Paul is dedicated to delivering a seamless experience from start to finish—making sure every project reflects the integrity and quality Hoffman Designs is known for.
Kelly Weimer
Operations Manager
Kelly keeps projects running smoothly. As Operations Manager, he oversees scheduling, logistics, and communication between clients, designers, and the build team. With a sharp eye for detail and a commitment to efficiency, Kelly ensures every project stays on track and delivers the high-quality experience our clients expect.
Our Process
We believe remodeling should feel exciting—not overwhelming. Our process is built around communication, transparency, and professionalism every step of the way:
- Consultation & Vision – We start with a discovery call or in-showroom meeting to explore your goals.
- Design & Planning – Our team helps create detailed layouts, material selections, and timelines.
- Execution & Build – From demo to final walkthrough, we manage every step of the remodel.
- Completion & Celebration – We deliver your space, cleaned, styled, and ready to enjoy.
Building Beautiful Homes, Supporting Strong Communities
At Hoffman Designs by First Choice, we’re not just about creating beautiful spaces—we’re committed to strengthening our local community. We’re proud to support local contractors, craftsmen, and home builders who share our standards and values in products by partnering with them as a supplier. Our showroom becomes an extension of your business, offering a hands-on experience for customers to explore a wide range of materials and designs. From custom cabinetry to flooring and finishes, we partner with local businesses to ensure the highest quality products and services.
Contact us for more information. Lets building beautiful homes, and make a difference, one project at a time!
Ready to Start Your Remodel?
Whether you're updating your kitchen, rethinking your layout, or remodeling your entire home, Hoffman Designs by First Choice is here to bring your vision to life. From the initial design consultation to the final finishing touches, our team is dedicated to making the process smooth, enjoyable, and customized to your lifestyle. Plus, we offer flexible financing options to help make your dream space a reality—on your timeline and your budget. Let’s create a home you’ll love to live in: beautiful, functional, and uniquely yours.
